Put your money where
your miles are.
Set a fitness goal, stake real money on it, and let your wallet hold you accountable. Complete your goal and keep your cash. Fall short and pay up. No excuses.
Get Started with StravaConnect Strava
Sign in with your Strava account. We use your activity data to track your progress automatically.
Set your goal & stake
Choose your activity, set a target distance, time, or number of activities, and put money on the line.
Get moving
Complete your goal and keep your money. Fall short and you'll be charged. It's that simple.
The science says
Losses Feel Twice as Painful
Research shows that losing something feels roughly twice as bad as gaining the same thing feels good. That's why putting real money on the line works so well — the fear of losing your stake is a much stronger motivator than any reward could be.
Kahneman, D., & Tversky, A. (1979). Prospect Theory →Commitment Devices Triple Success
Studies on financial incentives show that people who stake money on their goals are up to 3x more likely to complete them. The stickK.com study and similar behavioral economics research demonstrate that pre-commitment with real consequences dramatically increases follow-through rates.
Ariely, D., & Wertenbroch, K. (2002). Procrastination, Deadlines →Pre-Commitment Works
Behavioral economics research consistently shows that pre-commitment strategies reduce impulsive decisions. By locking in your goal and stake upfront, you remove the temptation to quit when motivation dips, leveraging your rational self to hold your future self accountable.
Rogers, T., & Bazerman, M. H. (2008). Future Lock-In →